Daten über Social media Nutzung22.Feb. 2010

Luke Wroblewski hat mal wieder Daten über die Nutzung von Social Media Webseiten wie Facebook und Twitter zusammengetragen.

• Consumers spent more than 5.5 hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year. (source)
• 47% of online adults use social networking sites, up from 37% in November 2008. (source)
• 64% of Twitter’s users are aged 35 or older. The average Twitter user is 39 years old. (source)
• 61% of Facebooks’s users are aged 35 or older. The average Facebook user is 38 years old. (source)
• 13% of US traffic to big web portals — Yahoo, MSN, AOL — came from Facebook in December 2009. (source)